PLAY

PLAY is an Icelandic low-cost carrier founded in 2019 and launched commercial operations in 2021. The airline was established by former employees of WOW air following that carrier's collapse in 2019, aiming to fill the gap in affordable transatlantic travel via Iceland. Operating primarily from Keflavik International Airport, PLAY connects Iceland with destinations across Europe and North America. The airline follows a budget model, offering low base fares with ancillary fees for extras such as checked baggage and seat selection. PLAY has pursued rapid route expansion since its launch, targeting leisure travelers seeking budget-friendly transatlantic options. Despite challenging market conditions, the carrier has worked to establish itself as a viable ultra-low-cost alternative for transatlantic routes.